Benefits of Digital Marketing
Hi all,
Last week I explained the definition of digital marketing and informed you of some strategies to apply. This week I’d like to share a few benefits of digital marketing and paid media campaigns, in case you’re still deliberating whether to start applying digital marketing strategies to your business or not.
Benefits of Digital Marketing
It gives you a global reach and presence. A website allows you to find new markets, audiences and customers for a small investment. It's the best form of marketing to be seen by a huge amount of people.
You can promote your business and speak to customers for much lower costs. A properly planned and well-targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
There are trackable and measurable results, compared to traditional marketing such as billboards, radio or leaflets, with digital marketing you can tell if your campaigns are actually working as you can trace where your new customers are coming from.
Access to customer data and insights. With digital marketing, you can build customer profiles and lookalike audiences and personalise marketing campaigns with targeted offers. This means you’re targeting people who have an interest in your product or service.
Having tailored marketing means higher conversion rates. If you have a website then your customers are only a few clicks away from making a purchase. You are able to create a seamless and immediate buying process as they don’t have to call you or message you to place an order.
Benefits of Paid Media
Paid media includes running ads on social media platforms such as Instagram, Facebook, Twitter, Tiktok, Snapchat etc. I’ve heard some people say that they’re against ads as they’d rather organic customers, however, there are many benefits to running ads and it shouldn’t be seen as a negative thing.
Here are a few benefits to running paid media campaigns:
The main benefit is being able to amplify your reach, you have so many potential customers who haven’t come across your brand yet. By reaching these people and offering them a product or service they would find useful, you are expanding your customer base.
Your paid ad campaign can fit any budget, there is no minimum or maximum when it comes to running a paid ad campaign but just like anything, the more you put in the more you get out. Don’t be afraid to spend, as there can be high returns on investment with paid media if strategies are applied correctly.
With paid media, you can enhance your targeting and boost brand awareness with your ideal audience which means you’re more likely to sell your product or service.
Social media is an ideal way to maximize your content marketing, your best videos, photos, graphics are able to be in front of as many eyes as you want.
Paid media ads are a great way to gather market insights, with paid media you’re able to see how your audience interacts with your ads, whether they prefer video content, carousel images or stories. You can learn about your customers through these insights.
Times are evolving, with Instagram constantly changing their algorithms, organic reach on social networks continues to fall and so paid social media advertising should definitely be part of your marketing strategy.
As mentioned in the last newsletter, make sure you have a plan with your paid media campaigns, know where you want to drive customers to and have a clear call to action. In the next newsletter, I’ll cover what makes a successful paid media campaign.
Have a great week all!