Castore has recently parted ways with some of its high profile partners. Bayer Leverkusen is named in the article but New Balance announced themselves as partner recently. This is absolutely not a critism, no partnership is without challenges and change is part of the game but to suggest the Lulelemon playboook after the brands well documented offensive comments towards it's consumers seems wild
Hey Vicky, comments are always welcome! It’s partnership with Bayer Leverkusen ends at the end of this season and starts with NB 25/26 season, so we named it in the article as it’s still live. Regarding the offensive comments from Lululemon - complete oversight on our end, we weren’t aware - from our sentiment analysis it seems Lululemon is regarded as one of the top lifestyle brands worn by Gen Z & Millennials hence why we deep dived on their playbook.
Castore has recently parted ways with some of its high profile partners. Bayer Leverkusen is named in the article but New Balance announced themselves as partner recently. This is absolutely not a critism, no partnership is without challenges and change is part of the game but to suggest the Lulelemon playboook after the brands well documented offensive comments towards it's consumers seems wild
Hey Vicky, comments are always welcome! It’s partnership with Bayer Leverkusen ends at the end of this season and starts with NB 25/26 season, so we named it in the article as it’s still live. Regarding the offensive comments from Lululemon - complete oversight on our end, we weren’t aware - from our sentiment analysis it seems Lululemon is regarded as one of the top lifestyle brands worn by Gen Z & Millennials hence why we deep dived on their playbook.