How Snoop Dogg Became the Unexpected Champion of the Paris Olympics...
Snoop Dogg reportedly earned $500,000 per day at the Paris Olympics as a special correspondent for NBC....
Happy new week!
As the Paris Olympics draw to a close, it's undeniable that Snoop Dogg has emerged as one of the biggest stars of the 2024 Games. Snoop Dogg was hired as a commentator and cultural ambassador for NBC and Peacock. This partnership with NBC for the Olympics was a successful move that significantly expanded the event's audience reach. Snoop Dogg brought a fresh and unconventional energy to the typically traditional coverage of the Olympics bringing in the non traditional sports fan.
Snoop Dogg is a cultural icon whose influence extends beyond music. His presence resonates with a wide demographic, including younger audiences who might not typically be drawn to Olympic coverage. By involving Snoop, NBC can tap into these groups, making the Olympics feel more accessible and engaging.
Snoop Dogg has been everywhere this Olympics, and has had viral moments at events such as cheering on beach volleyball in a custom uniform, in Lille to see the U.S. men’s basketball team and even dropping by the U.S. Equestrian training centre with friend Martha Stewart.
Snoop Dogg’s relaxed and humorous style offers a contrast to the often serious tone of sports commentary that makes the Olympics more enjoyable for casual viewers. His unique blend of charisma, widespread appeal, and cultural relevance have significantly boosted viewership; the five-day total audience average on NBC was 34 million viewers – 79% higher than their Tokyo Olympics engagement. His presence particularly resonated with younger audiences, including Gen Z, millennials, and some boomers NBC can leverage Snoop Dogg’s vast following which is a combination of 100M+ followers on X and Instagram.
Snoop's appeal crosses cultural and racial lines, which is crucial for an event like the Olympics that celebrates global unity. His involvement helps NBC and the Olympics connect with diverse communities, fostering a broader sense of inclusion and engagement. By incorporating Snoop Dogg into their Olympic coverage, NBC didn’t only entertain but also strategically leveraged the Games as an opportunity to attract a wider, more varied audience. This partnership reflects a forward-thinking approach, recognising the need for broadcasters to adapt and evolve how major events are presented to keep pace with changing viewer habits and preferences.
Snoop Dogg's transformation from a rapper facing death row to America’s national treasure is a testament to his resilience and ability to reinvent himself. Snoop Dogg’s success at this year’s Olympics is the perfect lead up to him hosting it in his hometown, Los Angeles, in 2028. His NBC deal exemplifies how broadcasters can broaden the Olympics' appeal, bridging audience segments and injecting new life into a global event that thrives on unity and diversity. As sport and entertainment increasingly converge, crossovers with iconic personalities like Snoop Dogg are able to capture different types of fans and make events like the Olympics more accessible and engaging for everyone