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A few marketing tips to help your business during our third national lockdown.
Hi everyone,
As we all know we’re in our third national lockdown and one thing we’ve all learned is that we are transitioning into a digital age, whilst the physical demands depletes.
I put together a few things you can do to help your business grow. Although it is not a one size fits all solution there will be something of benefit to you and your business.
Perfect your sales funnel
A sales funnel is your customer sales process.
You have to understand the mind of your customer. When customers come across your brand their typical thought process is this:
What do you do?
Why should I care?
How do I believe you?
I believe you
How can I purchase it? Conversion made
Find your sales funnel leaks, where customers are dropping off, and why. Once perfected this will help you convert more customers.
Optimise your website for more conversions
Capture reviews to show social proof, customers trust other customers so use this time to gather testimonials and reviews
Automate your review process by integrating review features that can send out scheduled review emails on your behalf
Have your best selling products on your landing page, customers appreciate convenience and ease
Make your websites mobile-friendly and fast, too many photos & videos will slow down your website
Have clear call-to-action add to cart, download now, buy now, get yours now, get started now, etc
The best way to optimise for conversion is to test frequently, you can A/B test headlines, page layouts, call to action, offers, page copy, placement of buttons, etc - A/B test using google optimise, see what works best by comparing two versions of your web page, email marketing or any marketing assets and measuring the difference in performance
Look At Your Data & Run Some Email Marketing Campaigns
It’s important to segment your email marketing audience to different audiences. You can segment them as:
Top paying customers
Abandoned cart customers
Customers who have spent once
Customers who have spent more than once
Customers subscribed who are yet to make purchases
Weekly Top Tip: Focus on ease and convenience, make it simple for customers to find and purchase your products.
I hope this helps, as always feel free to send me an email with any questions you may have. Have a great week people and stay safe.