Nike Joins Forces with Como Women FC: A New Era for Women's Football...
Nike and Como Women FC ink a game changing partnership pushing the women's game forward...
The new owners of Como Women, Mercury/13 has announced a groundbreaking multi-year partnership between Nike and Como Women FC. This deal means Nike is now the first-ever official sponsor of an independent women’s Serie A football club. This partnership isn’t just about providing top-tier gear—it’s a significant stride in the global push to elevate women’s football to new heights.
This partnership signals Nike’s deepening commitment to women's football at a time when the sport is experiencing unprecedented growth and global attention. By aligning with Como Women FC, Nike is investing not only in the team’s future but also in the broader landscape of women's sports. This move is expected to inspire a new generation of female athletes, showing them that women’s football is not only viable but thriving.
“We are proud of the role we have played in fostering and supporting the continued growth of the women’s game for both the elite and amateur athlete,”
Jennifer Myron, VP and general manager of Nike’s EMEA women’s division,
As part of the announcement of the Nike deal, the team’s home and away kits for 24/25 have been revealed. Nike and Lake Como shot a powerful "We Belong Here" campaign, which was a reflection of F.C. Como Women’s deep connection to their roots, their community, and the stunning natural beauty of Lake Como. This campaign not only showcases the new kits but also celebrates the club’s identity and the strong bond it shares with its supporters.
The impact of this partnership extends beyond the pitch. Nike’s involvement with Como Women FC is set to showcase the commercial potential of women’s football, proving that it’s a valuable and untapped market for global brands. The deal represents a pivotal moment in the ongoing fight for equality in sports, highlighting that women’s sports deserve the same level of recognition, investment, and respect as men’s.
One of the most exciting aspects of this partnership is its potential to inspire young girls around the world. With Nike’s backing, Como Women FC becomes more than just a football team—it becomes a beacon of possibility for aspiring female athletes. This partnership reinforces the message that pursuing a passion for sports is not only possible but can lead to a fulfilling and successful career. By putting women’s football in the spotlight, Nike and Como Women FC are empowering the next generation to dream big and break barriers.
Nike's partnership with Como Women FC is more than just a business deal; it’s a powerful statement about the future of women’s football. It’s an affirmation that women’s sports are not only deserving of attention but also have the potential to captivate audiences and drive commercial success. As this partnership unfolds, it will undoubtedly inspire change, empower athletes, and pave the way for a new era in women’s football.
Have a great bank holiday Monday!