Reclaiming Narratives That Define Us...
Introducing our Black History Month series 'Reclaiming Narratives', where we will explore the significant contributions and stories of black Brits in the world of sport...
Happy New Week,
As we embark on this year's Black History Month, we are inspired by this year’s theme "Reclaiming Narratives," a powerful movement dedicated to amplifying the untold success stories and diverse heritage of the Black community. This theme is a reminder of our mission at Divrse Media - to own our narratives and tell stories that truly matter to us.
In every culture, in every corner of the world, storytelling has been an intrinsic part of human communication since the beginning of time. Stories serve as vessels for cultural heritage, preserving traditions, customs, and values passed down through generations. Storytelling helps us preserve old cultures and build new cultures.
Growing up, I’ve always been fascinated by stories of those before me and their contributions to the world we live in. Stories have a unique power to bring us together, shape our identities, and create meaningful connections. This led me to pursuing a marketing career where I can craft campaigns that creates emotional and personalised connections between a brand and a consumer.
My agency, Divrse Media, exists to reimagine how brands can authentically tell stories that celebrate, highlight, and showcase untold narratives that push culture forward. We are committed to bringing impactful stories to the forefront and fostering deeper connections.
For centuries, stories about Black people's contributions have often been overlooked, misrepresented and underrepresented. Traditionally, the real authentic stories were passed down orally, but today thanks to the technology revolution we are now able to share these narratives on media platforms. As an agency, we strive to ensure these stories reach every corner of the globe, allowing black voices to be heard and celebrated worldwide.
Storytelling is a powerful tool and in our upcoming newsletter series, ‘Reclaiming Narratives’, we will delve into the world of sport, an industry where black British people have made remarkable contributions. Despite their significant impact, their stories are frequently untold or forgotten. This lack of visibility is why we will use this month and beyond to keep these stories alive by producing and sharing narratives that are vital to our community and the world.
Our "Reclaiming Narratives" series will delve deeply into the significant contributions and stories of black Brits in the world of sport. We'll share stories of trailblazing athletes, and cultural contributors, who have made significant strides in the sport, while also focusing on contemporary figures who are shaping the future while highlighting their challenges, triumphs, and lasting impact.
Join us on this journey as we reclaim important narratives and honour the Black British stories that have shaped the world of sport. As we reflect on the impact of storytelling in our culture, it’s essential to consider our own narratives. We all have a unique story; take the time to capture the stories of your life and those around you, this could be through writing, photography or videography. Own and document our stories so it live beyond you!
Looking forward to this!