Top Marketing Trends Right Now...
This week's newsletter is on marketing trends I’ve been noticing. You might be implementing some of these already, if not make sure you do after reading this week's newsletter....
Happy New Week,
I hope you all enjoyed the bank holiday weekend.
This week's newsletter is on marketing trends I’ve been noticing. You might be implementing some of these already, if not make sure you do after reading this newsletter.
1. Short-form content is winning. Most social media platforms are now putting more effort into their short-form content. Instagram for example is favouring reels more than normal posts. Instagram reels are a great tool for discovery, they are more likely to put your posts in front of a new audience and gain you new followers. Reels receive 22% more engagement than your regular Instagram post or story (InfluencerMarketingHub). More than 31% of global marketers currently invest in short-form video content, and 46% of them consider the strategy effective when it comes to performance and engagement (Hubspot).
2. Organic marketing - my favourite marketing moment right now is the story of ‘Binley Mega Chippy’. A chip shop in Coventry that has recently gone viral with hundreds of people from across the UK flocking to the store. The chip shop has racked up millions of views on TikTok and it's mostly due to the Binley Mega Chippy song made by a fan. Kamal Ghandi, 70, who has owned Binley Mega Chippy since 2021, told Coventry Live he had 'no idea' why his humble takeaway shop had become so busy until recently. He later discovered it had become a viral sensation on TikTok.
There’s no trick to going viral on Tiktok, it just happens but there are a few things behind going viral. Firstly, the feeling of FOMO, (Fear Of Missing Out), people fear not being included in something enjoyable and fun so they join in. If you can create some sort of FOMO around your moment, people will join in. People have traveled as far as Australia to Coventry for this chip shop, due to fear of missing out. Secondly, you need some social proof, social proof is when people conform to what others are doing or are influenced by society. When people see queues it's an indicator that it’s for something worth waiting for.
3. Experiential marketing. With no more lockdowns, people are back into shops now and stores have to find ways for customers to actually engage with the brand. The brands that can facilitate outstanding customer experiences will be the ones that will differentiate themselves. As consumers become more set on experiences, many brands are turning to something called experiential marketing to facilitate those experiences. See below the current retail store of Balenciaga, and Jaquemus in Selfridges. Experiential marketing must have an element of social shareability. Experiences are compelling and powerful and most now have a habit of capturing the experience on their phone and sharing it on social media
To conclude, these are just a few trends to consider when thinking about how to elevate your brand. Also, word of mouth is still very important so make sure your customer service is great. People trust people more than they trust brands so make sure people are saying nothing but good things about your brand. Undersell and overdeliver. Go the extra mile for your customers or clients and they will market for you.