Travis Scott Teams Up With Mitchell & Ness For NCAA-inspired Capsule...
Travis Scott will be adding Mitchell & Ness to his list of exciting brand partnerships which already features the likes of Nike, Dior and McDonalds...
Happy new week,
Last week, Travis Scott, the multi-hyphenate known for his music, high energy performances and in demand fashion collaborations, has once again made waves in the world of streetwear and brand partnerships. His streetwear apparel brand, Cactus Jack, has partnered with the likes of McDonalds, Nike, Jordan, Dior and now, iconic sportswear brand Mitchell & Ness, to launch a varsity-themed capsule collection that pays homage to the vibrant culture and nostalgia of collegiate sports.
Cactus Jack, has teamed up with Fanatics, Lids and Mitchell & Ness to design the Jack Goes Back to School collection. The NCAA-inspired capsule will feature merchandise from 28 different schools across North America. It will be a full run of apparel including snapback hats, hoodies, T-shirts, shorts, sweatpants, crewnecks and backpacks for leading universities such as; University of Michigan, University of Miami, University of Texas, Clemson University, Florida State University and many more. Each university receives unique products, ensuring students can represent their schools in true Cactus Jack style.
In February 2022, Michael Rubin, founder of Fanatics bought the Mitchell & Ness brand along with rappers Jay Z, Meek Mill, Lil Baby and social media stars the D’Amelio family to grow the lifestyle brand and keep it culturally relevant. This latest Travis Scott collaboration is definitely a step in the right direction, Travis Scott’s has a strong Gen Z which Mitchell & Ness is able to leverage.
Gen Z is a fast growing consumer demographic with their spending power on the rise, brands need to find authentic and culturally relevant ways to engage and build brand affinity with them. This generation values authenticity and relatability which is why artist, athlete, and influencer partnerships are an effective way to reach this audience. These partnerships offer a powerful means of connecting with them on a personal level, they have the power to ignite creativity and push boundaries, resulting in fashionable and memorable products that resonate with consumers.
This collaboration is exciting because there are numerous ways the schools and Mitchell & Ness can create more moments to engage with this audience. They can leverage the influence and creativity of Travis Scott to keep creating compelling and culturally relevant experiences that resonate and leave a lasting impact. Whether it's through immersive pop-up events, interactive social media campaigns or competitions, these collaborations enable them to forge deeper connections with consumers and build a stronger brand loyalty.
College sports is going mad right now, with exciting athletes like Caitlin Clark, Angel Reese, DJ Burns bringing a lot of awareness and excitement to the industry. This is a great opportunity for Mitchell & Ness to authentically connect deeper with the next generation and provide compelling moments to capture their loyalty and drive long term growth.