Hi all, As many of you know, last weekend was Black Friday and today is Cyber Monday. We ran a few paid ad campaigns for our clients and want to share with you what makes a successful paid ad campaign. Rule no 1. Craft Your Strategy It’s important to have a clear strategy when executing paid ad campaigns, don’t just put some money behind an Instagram post and expect results. Be clear on what you want out of the ad whether its to raise brand awareness, get engagement or to get sales.